Jurnal Manajemen dan Pemasaran Jasa
Trisakti International Center for Service studies FE-Usakti, 2006
 Majalah, Jurnal, Buletin
Aaker, David A.
Advertising management
Prentice-Hall, 1987
 Buku Teks
Lubis, Mawar Winona
Pengaruh Human Brand Identity dan Branding Communication terhadap Brand Image dan Brand Love Selebritas = Effect of Human Brand Identity and Brand Communication towards Brand Image and Brand Love of Celebrities
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis Membership
Vega Permatasari Aliman
Pengaruh kegiatan promosi Trans Studio Bandung terhadap minat khalayak (studi pada pengunjung Trans Studio Bandung periode Bulan Juli-September 2011)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi Open
Siti Utami Ayu Mahdhiani
Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership