Apresiasi konsumen terhadap merek (Brand) dalam negeri

Analisis pengaruh green benefits dan green transparency terhadap green perceived value, self-brand connection, dan brand loyalty: studi kasus pada Starbucks Coffee = The role of green benefits and green transparency in shaping green perceived value self brand connection and brand loyalty: study case on Starbucks Coffee

Etnosentrisme konsumen : studi pada konsumen merk lokal Indonesia di Bandung = Indonesian young consumer ethnocentrism of fashion local brand : study of Indonesian local brand consumer in Bandung

Studi tentang nilai nilai konsumen kebutuhan dan niat perilaku perbandingan Indonesia dan Korea = A study on consumers values needs and behavioral intentions comparison of Indonesia and Korea / Kim Tae Young

Analisis perilaku "brand switchers" dan "brand loyalist" terhadap produk toiletries