Farrel Agastya Wibowo
Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan: Studi Literatur Tahun 2019-2023 di Indonesia = The Impact of Customer Relationship Management on Customer Loyalty: A Literature Review from 2019-2023 in Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Naufalia
Efektivitas customer relationship marketing Carrefour loyalitas pada multi retail = The effectiveness of customer relationship marketing in Carrefour multi retail loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi Membership
Putri Ayasha Nailah Adriana
Analisis Strategi Electronic Customer Relationship Management dalam Mempertahankan Loyalitas Pelanggan = Analysis of Electronic Customer Relationship Management Strategies in Maintaining Customer Loyalty
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja
Schmitt, Bernd H.
Customer experience management : a revolutionary approach to connecting with your customers / Bernd H. Schmitt
Wiley, 2003
 Buku Teks SO
Barnes, James G.
Secrets of customer relationship management =​ Rahasia manajemen hubungan pelanggan
Andi, 2003
 Buku Teks SO