Kobliski, Kathy J
Advertising without an agency made easy
Entrepreneur Press, 2005
 Buku Teks
Brannen, William H.
Advertising and sales promotion
Prentice-Hall, 1983
 Buku Teks
Hanna Vanya
Analisis efektivitas native advertising pada situs Buzzfeed : studi terhadap brand Nestea = Effectiveness analysis of native advertising on Buzzfeed : case study Nestea
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja
Baker, Stephen, 1921-2004
Systematic approach to advertising creativity
McGraw-Hill, 1979
 Buku Teks
Eka Martyna Theodora
Penerapan Sistem Keagenan Untuk Meningkatkan Penjualan UMKM Sofisticake = Implementation Of Agency System To Increase Sales in Sofisticake
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership