Strategic management of technological innovation

Strategic management of technological innovation

Technology and innovation management / editors, Dundar F. Kocaoglu, Timothy R. Anderson ; co-editors, Dragan Z. Milosevic, Kiyoshi Niwa, Hugo Tschirky

Handbook of technology and innovation management / edited by Scott Shane

Proses reduksi cognitive dissonance dan implikasi terhadap pencarian informasi pada produk berteknologi tinggi (sebuah studi komparatif pada konsumen produk barang dan produk jasa) = Cognitive dissonance reduction process and its implication on the lnformation search process on high technology product (a comparative study on consumers of goods and service product)