Dalrymple, Douglas J.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons
John Wiley & Sons, 1983
 Buku Teks
Levitt, Theodore
Innovation in marketing; new perspectives for profit and growth/ Theodore Levitt
Pan Books, 1962
 Buku Teks
Levitt, Theodore
Innovation in marketing new perspectives for profit and growth
McGraw-Hill, 1962
 Buku Teks
Dalrymple, Douglas J.
Marketing management - strategy and cases / Douglas J. Dalrymple and Leonard J. Parsons.
John Wiley & Sons, 1995
 Buku Teks
Kotler, Philip
Chaotics: the business of managing and marketing in the age of turbulence
[American Management Association, ], 2009
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