Roos, Raymon S.
Understanding persuasion foundation and practice
Prentice-Hall, 1985
 Buku Teks
Bormann, Ernest G.
Retorika: suatu pendekatan terpadu = Speech communication : a basic approach
Erlangga, 1991
 Buku Teks
Andrew Ariobimo
Analisis strategi komunikasi persuasi pada penjualan produk otomotif mobil honda : studi kasus sales force Honda = Analysis of the communication strategy of persuasion on the automotive product sales honda cars : a case study of sales force Honda / Andrew Ariobimo
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Tesis (Membership)
Gumgum Gumelar Fajar Rakhman
Keterhanyutan sebagai mediator hubungan antara macam pesan dan efek persuasi = Narrative transportation act as a mediator in a correlation between message type and persuasion effect
2017
 UI - Disertasi (Membership)
Axelrod, Alan
Getting your way every day: mastering the lost art of pure persuasion
American Management Association, 2007
 eBooks