Morse, Stephen A.
Management skille in marketing /Stephen Morse
McGraw-Hill , 1982
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Buell, Victor P.
Marketing management : a strategic planning approach
McGraw-Hill, 1984
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Mullins, John W.
Marketing management: a strategic decision-making approach
McGraw-Hill , 2013
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Teare, Richard
Consumer marketing : a resources-based approach for the hospitality and tourism industries / Richard Teare and Stephen Calver
Cassell, 1996
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Charvat, Frank J.
Marketing management: a quantitative approach / Frank J. Charvat and W. Tate Whitman
Heath, 1966
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