Yarker, K.A.
International marketing / K.A. Yarker
Business Books c, 1976
Buku Teks
Shimp, Terence A.
Advertising, promotion, and other aspects of integrated marketing communications
South Western Cengage Learning, 2013
Buku Teks
Shimp, Terence A.
Advertising, promotion, and supplemental aspects of integrated marketing communications / Terence A. Shimp
The Dryden Press , 1997
Buku Teks
Shimp, Terence A.
Komunikasi pemasaran terpadu dalam periklanan dan promosi = Integrated marketing communications in advertising and promotion
Penerbit Salemba Empat, 2014
Buku Teks
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications
Pearson, 2016
Buku Teks