Howard, John A.
Marketing management analysis and decision
Richard D. Irwin, 1957
 Buku Teks
Brown, F.E.
Marketing research : a structure for decision making/ F.E. Brown
Addison Wesley c. , 1980
 Buku Teks
Howard, John A.
Marketing management : analysis and decision / John A. Howard
Richard D. Irwin, 1962
 Buku Teks
Kotler, Philip
Marketing decision making : a model building approach
Holt, Rinehart and Winston , 1971
 Buku Teks
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks