Garbett, Thomas F.
Corporate advertising : the what , the why and the how / Thomas F. Gargett
McGraw-Hill, 1981
 Buku Teks
Virga Shafira Aulia Putri
Penggunaan strategi In-Game Advertising dalam membentuk purchase decision konsumen : studi pada produk Torabika Cappuccino dalam player unknown's battleground mobile = The use of In-Game Advertising to form consumer Purchase decision : study in Torabika Cappuccino's product on player unknown's battleground mobile
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Dasar-dasar ilmu sosial untuk public relation dengan contoh kasus penyuluhan pajak
Djamaludin Ancok [and others]; editor, Tika Noorjaya
Bina Rena Pariwara, 1992
 Buku Teks
Ingram, Andrew
An advertisers guide to better radio advertising: Tune in to the power of the brand conversation medium
John Wiley & Sons, 2005
 Buku Teks
Nadya Zharah Ayuningtyas
Pengaruh electronic word of mouth (e-WOM) melalui media sosial terhadap minat beli konsumen: studi pada Ojju k food = The effect of electronic word of mouth through social media towards purchase intention: study on Ojju k food
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)