Haryani Primanti
Pengaruh cryptic marketing terhadap brand attitude = The impact of cryptic marketing on brand attitude
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
The Psychology of Advertising
Office of Instructiomnal Development University of Maryland University College, 1992
 Buku Teks
Fennis, Bob M.
The psychology of advertising
Psychology Press, 2010
 Buku Teks
Muhammad Gibraltar
Interpretasi pemirsa terhadap penanda dan petanda: analisis semiotika terhadap iklan sari serat alami merek X di televisi antara tahun 2009-2011 = Audience's interpretation of signifiers and signified: semiotics analysis of natural extract fiber brand X advertising on television X between years 2009- 2011
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tesis Open
Petri, Herbert L
Motivation : theory, research and application
Cengage Learning, 2013
 Buku Teks