Kotler, Philip
Manajemen pemasaran = Marketing management
Prenhallindo, 2002
Buku Teks
Kotler, Philip
Manajemen pemasaran = Marketing management
Erlangga , 2009
Buku Teks
Kotler, Philip
Manajemen pemasaran = Marketing management
Indeks, 2008
Buku Teks
Kotler, Philip
Marketing insights from A to Z : 80 konsep yang harus dipahami oleh setipa manajer = Marketing insights from A to Z : 80 concepts every manager needs to know
Erlangga, 2003
Buku Teks
Keegan, Warren J.
Manajemen pemasaran global jilid 2 = Global marketing management
Prenhallindo , 1996
Buku Teks