The psychology of entertainment media : blurring the lines between entertainment and persuasion
edited by L.J. Shrum
Lawrence Erlbaum Associaties, 2004
 Buku Teks
Muhammad Gibraltar
Interpretasi pemirsa terhadap penanda dan petanda: analisis semiotika terhadap iklan sari serat alami merek X di televisi antara tahun 2009-2011 = Audience's interpretation of signifiers and signified: semiotics analysis of natural extract fiber brand X advertising on television X between years 2009- 2011
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tesis (Open)
Brown, Paul B.
Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer
Newton Abbot : David &​ Charles, distributor, 2006
 Buku Teks
Mia Hapsari Kusumawardani
Pengujian model dampak kredibilitas bintang iklan dan kredibilitas perusahaan terhadap efektifitas iklan komputer
Fakultas Psikologi Universitas Indonesia, 2006
 UI - Tesis (Membership)
Haryani Primanti
Pengaruh cryptic marketing terhadap brand attitude = The impact of cryptic marketing on brand attitude
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)