The psychology of entertainment media : blurring the lines between entertainment and persuasion
edited by L.J. Shrum
Lawrence Erlbaum Associaties, 2004
 Buku Teks
Mia Hapsari Kusumawardani
Pengujian model dampak kredibilitas bintang iklan dan kredibilitas perusahaan terhadap efektifitas iklan komputer
Fakultas Psikologi Universitas Indonesia, 2006
 UI - Tesis Membership
Haryani Primanti
Pengaruh cryptic marketing terhadap brand attitude = The impact of cryptic marketing on brand attitude
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Muhammad Gibraltar
Interpretasi pemirsa terhadap penanda dan petanda: analisis semiotika terhadap iklan sari serat alami merek X di televisi antara tahun 2009-2011 = Audience's interpretation of signifiers and signified: semiotics analysis of natural extract fiber brand X advertising on television X between years 2009- 2011
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tesis Open
Brown, Paul B.
Your attention, please : how to appeal to today's distracted, disinterested, disengaged, disenchanted, and busy consumer
Newton Abbot : David &​ Charles, distributor, 2006
 Buku Teks