A. Adji Watono
IMC (Integrated Marketing Communication) that sells
Gramedia Pustaka Utama, 2011
 Buku Teks
Kirkpatrick, C.A.
Advertising : mass communication in marketing
Houghton Miffiln, 1959
 Buku Teks
Blakeman, Robyn, 1958-
Integrated marketing communication : creative strategy from idea to implementation
Rowman & Littlefield, 2015
 Buku Teks
Diah Cynthiawati
Efektifitas efektifitas CRM dari sudut pandang marketing communication
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2004
 UI - Tesis (Membership)
Perencanaan program strategi integrated marketing communication majalah Geo Energi = Integrated marketing communication programm strategy Geo Energi magazine
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tugas Akhir