Dava Kharis
Strategi pemasaran Komunitas PT Xiaomi Technology Indonesia dalam membentuk word of mouth pada Komunitas Merek Mi Fans Indonesia = PT Xiaomi Technology Indonesia's Community marketing strategy in forming a word of mouth in the Indonesian Mi Fans Brand Community
Fakultas Ilmu Sosila Dan Ilmu Politik Universitas Indonesia, 2020
 UI - Makalah dan Kertas Kerja
Walker, Orville C.
Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
 Buku Teks
Uzaldy Davin Asdra Prayoga
Strategi Personalized Marketing dalam Social Media Marketing pada Brand "Alana JustBaked" = Personalized Marketing Strategy in Social Media Marketing for the Brand "Alana JustBaked"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tugas Akhir
Michael Lee
Strategi Pemasaran dan Integrated Marketing Communictations dengan Pendekatan Dari Interface Marketing-Finance pada Produk Shampoo Clear di PT. Unilever Indonesia Tbk. = Marketing and Integrated Marketing Communications Strategy in the presence of Marketing-Finance Interface with Clear Brand Product in PT. Unilever Indonesia Tbk.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
Annisa Citra Masulili
Marketing Strategy for not-for-Profit Organization: Case tudy RSUD Koja
2010
 UI - Tesis Open