Jewler, A. Jerome, editor
Creative strategy in advertising / A. Jerome Jewler
Wardswort Publishing Company, 1992
 Buku Teks
Jewler, A. Jerome, editor
Creative strategy in advertising / A. Jerome Jewler
Wodsworth, 1981
 Buku Teks
Jewler, A. Jerome, editor
Creative strategy in advertising
Wodsworth, 1981
 Buku Teks
Drewniany, Bonnie L.
Creative strategy in advertising
Wadsworth, Cengage Learning, 2014
 Buku Teks
Barry, Pete S.
The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
Thames and Hudson, 2014
 Buku Teks