Bradley, Frank
Strategic Marketing
John Wiley & Sons, Ltd, 2003
Buku Teks
Komaruddin Sastradipoera
Menejemen marketing : suatu pendekatan ramuan marketing
Kappa-Sigma, 2003
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Rewoldt, Stewart H.
Introduction to marketing management : text and cases
Homewood: Richard D. Irwin, 1969
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The Routledge companion to strategic marketing
Routledge, 2020
eBooks
Guiltinan, Joseph P.
Cases in marketing management / Joseph P.Guiltinan and Gordon W. Paul
McGraw-Hill , 1991
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