Cravens, David W.
Strategic marketing
McGraw-Hill, 2006
 Buku Teks SO
Cravens, David W.
Strategic marketing
Richard D. Irwin, 1982
 Buku Teks SO
Cravens, David W.
Strategic marketing
Richard D. Irwin, 1987
 Buku Teks
Cravens, David W.
Strategic marketing
McGraw-Hill, 2009
 Buku Teks SO
Cravens, David W.
Strategic marketing
McGraw-Hill, 2013
 Buku Teks SO