Hinkle, Charles L
marketing dynamics
Mc Graw Hill, 1975
 Buku Teks
Dynamics of competitive advantage and consumer perception in social marketing
editor by Avinash Kapoor
Business Science Reference, an imprint of IGI Global,, 2014
 Buku Referensi
Marketing
by Roger A. Kerin ... [and others]
McGraw-Hill, 2002
 Buku Teks
Etzel, Michael J.
Marketing
McGraw-Hill, 2004
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Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks