Hinkle, Charles L
marketing dynamics
Mc Graw Hill, 1975
 Buku Teks
Dynamics of competitive advantage and consumer perception in social marketing
editor by Avinash Kapoor
Business Science Reference, an imprint of IGI Global,, 2014
 Buku Referensi
Kurtz, David L.
Marketing
The Dryden Press , 1981
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks
Alex Soemadji Nitisemito
Marketing
Ghalia Indonesia, 1984
 Buku Teks