Day, Ralph L.
Marketing in action : a dynamic business decisions game / by Ralph L. Day
Richard D. Irwin, 1962
 Buku Teks
Rangga Arya Gandamana
Business plan on transforming a trading card game hobby to a small online business focusing on marketing strategy
2012
 UI - Tesis Open
Rama Raditya
Perancangan serious game untuk memahami permasalahan integrasi antara supply chain dan pemasaran = Design of serious game for understanding integration issue between supply chain and marketing / Rama Raditya
2013
 UI - Tesis Membership
Muhammad Akmal Ghifari Raharjo
Strategi Komunikasi Pemasaran Kafe Board Game Castle 8 "Embracing Variety" Periode Januari - Juni 2017 = Communication Strategy for Marketing Board Game Café Castle 8 “Embracing Variety” for the Period of January – June 2017
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Tugas Akhir
Cinta Bintang Kencana Satria Putri
Strategi Komunikasi Pemasaran dan Customer Engagement Game Free-2-Play “Genshin Impact” dalam Membangun Brand Loyalty = Marketing Communication Strategy and Customer Engagement of the Free to Play Game "Genshin Impact" in Building Brand Loyalty
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Makalah dan Kertas Kerja