Brown, F.E.
Marketing research : a structure for decision making
Addison-Wesley, 1980
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Cox, Eli P.
Marketing research : information for decision making
Harper & Row, 1979
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Hamburg, Morris
Statistical analysis for decision making
Harcourt Brace Jovanovich, Pub., 1991
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Decision Making: Approaches and Analysis
edited by Anthony G. McGrew
Manchester University Press, 1985
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Mullins, John W.
Marketing management: a strategic decision-making approach
McGraw-Hill , 2013
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