Brand leadership

Pengaruh Brand Name, Product Involvement dan Consumer Ethnocentrism terhadap Purchase Intention pada Strategi Penamaan Merek = The Effect of Brand Name, Product Involvement and Consumer Ethnocentrism towards Purchase Intention on Brand Naming Strategy

Brand Equity Measurement and Assessment of the Brand "Spotify" = Pengukuran Ekuitas Merek dan Penilaian Merek “Spotify”

Pengaruh ekstensi merek terhadap ekuitas merek Gojek = The effect of brand extensions towards the brand equity of Gojek

Promosi merek sebagai kriteria merek terkenal = Brand promotion as well-known brand criteria