The employer brand : Bringing the best of brand management to people at work

Asosiasi merek (brand associations) pt "xyz" ditinjau dari perspektif resources based

Wikibrands : reinventing your company in a customer-driven marketplace

Membangun brand loyalty melalui pengelolaan brand community commitment (studi kasus: komunitas penggemar JKT48) = Building brand loyalty through managing brand community commitment (case study JKT 48 fan community)

Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention