Barrow, Simon
The employer brand : Bringing the best of brand management to people at work
John Wiley & Sons, 2006
Buku Teks
Heri Fathurahman
Asosiasi merek (brand associations) pt "xyz" ditinjau dari perspektif resources based
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2001
UI - Tesis (Membership)
Moffitt, Sean
Wikibrands : reinventing your company in a customer-driven marketplace
McGraw-Hill , 2011
Buku Teks
Firman Iskandar
Membangun brand loyalty melalui pengelolaan brand community commitment (studi kasus: komunitas penggemar JKT48) = Building brand loyalty through managing brand community commitment (case study JKT 48 fan community)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
UI - Tesis (Membership)
Siti Utami Ayu Mahdhiani
Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
UI - Tesis Membership