Naufalia
Efektivitas customer relationship marketing Carrefour loyalitas pada multi retail = The effectiveness of customer relationship marketing in Carrefour multi retail loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)
Bayu Auguste Bartholdi
Analisis dampak pemasaran relasional terhadap loyalitas pelanggan dalam perspektif nasabah: studi kasus Bank Mandiri Cabang Bintaro Jaya = Analysis the impact of relationship marketing on customer loyalty in customer perspective: case study Bank Mandiri Bintaro Jaya branch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Skripsi Open
Linoff, Gordon S.
Data mining techniques: for marketing, sales, and customer relationship management
Wiley publishing, 2011
 Buku Teks
Maria Tries
Application of relationship marketing strategy and customer satisfaction as a measurement of success : a case study of American Consolidation Services (ACS) Indonesia
2001
 UI - Tesis (Membership)
Anita Firawati
Analisis Penerapan Customer Relationship Marketing dan Pengaruhnya Terhadap Brand Equity: Studi Kasus Call Center Bank Mandiri
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)