Gronroos, Cristian
Service management and marketing
Lexington Book6c1990, 0
 Buku Teks
Lovelock, Christopher H.
Principles of service marketing and management
Pearson Education international, 2002
 Buku Teks
Payne, Adrian
The essence of services marketing pemasaran jasa = Ten essence of service marketing
Andi, 1993
 Buku Teks
Cespedes, Frank V.
Concurrent marketing: integrating product, sales, and service
Harvard Business School Press, 1995
 Buku Teks SO
Gronroos, Cristian
Service management and marketing : managing the moments of truth in service competition / Christian Gronroos
Lexington Book, 1990
 Buku Teks SO