Faktor-faktor yang mempengaruhi keputusan pembelian produk ramah lingkungan studi kasus : the body shop Jakarta = Analyzing the factors that influence green purchasing behavior: case study the body shop Jakarta

Green marketing dan keputusan pembelian: studi dampak marketing communications the body shop terhadap pembelian produknya

Peran strategi marketing public relations Green Product dalam mempengaruhi persepsi millennials terhadap green lifestyle (studi terhadap pengguna The Body Shop Indonesia) = The role strategy marketing public relations of green product to influencing the perception of the millennials against green lifestyle (case study The Body Shop Indonesia Consumer)

Impact of Green Marketing Awareness, Perceived Innovation, and Perceived Price Towards Customer Purchase Intention Mediated by Perceived Value = Dampak Green Marketing Awareness, Perceived Innovation, dan Perceived Price Terhadap Minat Beli Pelanggan Dimediasi oleh Perceived Value

Pengaruh consumer value terhadap attitude toward green product dan green consumer behavior pada bahan pangan organik = The effect of consumer value on attitude toward green product and green consumer behavior in organic food