Pengaruh Brand Name, Product Involvement dan Consumer Ethnocentrism terhadap Purchase Intention pada Strategi Penamaan Merek = The Effect of Brand Name, Product Involvement and Consumer Ethnocentrism towards Purchase Intention on Brand Naming Strategy

Strategi Brand Proliferation sebagai bentuk penyalahgunaan posisi dominan dalam konteks persaingan usaha = Brand proliferation strategy as a form of abuse dominant position in the context of business competition

Tinjauan yuridis Undang-Undang Nomor 15 tahun 2001 tentang merek terhadap perlindungan indikasi geografis

Analisis peran iklan dan promosi penjualan dalam penciptaan ekuitas merek = Examining the role of advertising and sales promotions in brand equity creation

Brand produk fesyen dan selebgram endorsement (kesesuaian identitas, pemosisian dan citra brand pada toko daring jilbab Miracholecct) = Fashion product brands and selebgram endorsement (suitability of brand identity, brand positioning and brand image at Miracholecct Veil online store)