Cravens, David W.
Strategic marketing
McGraw-Hill, 2009
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Kerin, Roger A.
Strategic marketing problems : cases and comments
Pearson, 2013
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Cravens, David W.
Strategic marketing
McGraw-Hill, 2013
Buku Teks
Cravens, David W.
Strategic marketing
Richard D. Irwin, 1982
Buku Teks
Cravens, David W.
Strategic marketing
Richard D. Irwin , 1987
Buku Teks