Strategi integrated social media network game: penggunaan advergame dalam membentuk customer brand engagement

Penggunaan brand ambassador untuk luxury fashion brand dalam konten social media marketing sebagai alat komunikasi pemasaran terpadu dalam meningkatkan customer brand engagement (Studi pada jennie ‘blackpink’ selaku house ambassador untuk chanel) = The use of brand ambassadors for luxury fashion brands in social media marketing content as an integrated marketing communication tool in increasing customer brand engagement (Study on jennie 'blackpink' as house ambassador for chanel).

Analisis faktor-faktor yang mempengaruhi customer engagement terhadap brand intimacy dalam konteks media sosial = Analysis of factors affecting customer engagement towards brand intimacy in social media context.

Pengaruh User-Generated Content pada Media Sosial terhadap Customer Brand Engagement = The Effect of User-Generated Content on Social Media on Customer Brand Engagement

Pemanfaatan media sosial oleh grup musik independen The Panturas dalam meningkatkan Brand Engagement dan membentuk Brand Community Anak Buah Kapal = The social media usage of independent music group The Panturas in increasing Brand Engagement and forming their Brand Community, Anak Buah Kapal