Preferensi terhadap merek pada konsumen dalam pembelian Smartphone (penelitian terhadap konsumen pengguna Apple iPhone, RIM Blackberry, dan Smartphone berbasis Google Android)

Analisis motivasi penggunaan smartphone Blackberry pada konsumen dengan latar belakang Demografi yang berbeda

Analisis pengaruh design appeal, perceived quality, subjective norm, brand popularity, dan mianzi terhadap repurchase intention smartphone. studi kasus: iPhone pada dewasa muda di Indonesia = The effects of design appeal perceived quality subjective norm brand popularity and mianzi toward the repurchase intention of smartphone. Case: iPhone in Indonesia's young adults

Analisis pengaruh perceived usefulness, perceived enjoyment, dan perceived ease of use terhadap intention to use smartphone dalam melakukan mobile shopping: studi kasus Lazada = Causal analysis of perceived usefulness perceived enjoyment and perceived ease of use of the intention to use smartphone in mobile shopping: case study Lazada

Analisis pengaruh ekuitas merek ponsel pintar terhadap kepuasan konsumen dalam minat pembelian : Studi terhadap Blackberry Z10 = Analysis of the effects from smartphone equities towards the consumer satisfaction in their purchase intention : A study about Blackberry Z10