Namanda
Analisis pengaruh brand awareness, perceived quality dan brand association terhadap brand loyalty Surya Promild = The effect brand awareness perceived quality and rand association on brand loyalty Surya Promild
Universitas Indonesia, 2016
 UI - Tesis (Membership)
Taufik Abdullah
Analisis brand image melalui pengukuran brand awareness, perceived quality dan brand loyalty dari es krim merk wall's di Indonesia
2001
 UI - Tesis (Membership)
Harahap, Evi Donna
Analisis Brand Image Melalui Pengukuran Brand Loyalty, Perceived Quality, Brand Association dan Brand Awareness dari Havoline Caltex Lubric-ant di Wilayah Riau Daratan serta Implikasinya Pada Perencanaan Strategi Pemasaran
2005
 UI - Tesis (Membership)
Widya Triasih Laraswaty
Pengaruh firm-created dan user-generated social media communication terhadap brand awareness / association, brand loyalty dan perceived quality: Studi pada media sosial youtube wardah di DKI Jakarta = The Effect of firm-created and user-generated social media communication on brand awareness / association, brand loyalty and perceived quality: A Study on social media youtube Wardah in DKI Jakarta
Fakultas Ilmu Adminstrasi Universitas Indonesia , 2021
 UI - Skripsi (Membership)
Putri Diah Lestari
Islamic Brand Equity: Pengaruh Perceived Quality, Corporate Brand Image dan Brand Personality terhadap Brand Loyalty melalui Mediasi Brand Attitude (Analisis komunikasi pemasaran merek kosmetik Wardah) = Islamic Brand Equity: The Effect of Perceived Quality Corporate Brand Image and Brand Personality to Brand Loyalty through Brand Attitude Mediation (Marketing Communication Analysis of Wardah Cosmetic)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Tesis (Membership)