Kania Anandita
Dampak menyisipkan merek dalam program berita dan dalam iklan terhadap reaksi pemirsa
2004
 UI - Skripsi Membership
Irene Rahma Artanti
Analisis Permasalahan Hukum Perlindungan Single Color (Warna Tunggal) Sebagai Merek = Analysis Of Legal Issues For The Protection of Single Color as Trademark
Fakultas Hukum Universitas Indonesia, 2022
 UI - Skripsi Membership
Wheeler, Alina
Designing brand identity
Wiley, 2006
 Buku Teks
Shanti Eka Marthani
Implementasi perlindungan merek kolektif dalam model One Village One Product (OVOP) = Implementation of the collective brand protection in Onve Village One Product (OVOP) model / Shanti Eka Marthani
2013
 UI - Tesis Membership
Astika Mara Nur Fatima
Brand produk fesyen dan selebgram endorsement (kesesuaian identitas, pemosisian dan citra brand pada toko daring jilbab Miracholecct) = Fashion product brands and selebgram endorsement (suitability of brand identity, brand positioning and brand image at Miracholecct Veil online store)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership