Kania Anandita
Dampak menyisipkan merek dalam program berita dan dalam iklan terhadap reaksi pemirsa
2004
 UI - Skripsi Membership
Irene Rahma Artanti
Analisis Permasalahan Hukum Perlindungan Single Color (Warna Tunggal) Sebagai Merek = Analysis Of Legal Issues For The Protection of Single Color as Trademark
Fakultas Hukum Universitas Indonesia, 2022
 UI - Skripsi Membership
Wheeler, Alina
Designing brand identity
Wiley, 2006
 Buku Teks
Astika Mara Nur Fatima
Brand produk fesyen dan selebgram endorsement (kesesuaian identitas, pemosisian dan citra brand pada toko daring jilbab Miracholecct) = Fashion product brands and selebgram endorsement (suitability of brand identity, brand positioning and brand image at Miracholecct Veil online store)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership
Shanti Eka Marthani
Implementasi perlindungan merek kolektif dalam model One Village One Product (OVOP) = Implementation of the collective brand protection in Onve Village One Product (OVOP) model
Fakultas Hukum Universitas Indonesia, 2013
 UI - Tesis Membership