Rufiatika
Pengaruh Brand Hearsay dan Brand Evidence terhadap satisfaction dan brand attitude dalam membentuk brand loyalty : studi kasus service Brand "Air Asia" = The influence of brand hearsay and brand evidence to satisfaction and brand attitude in establishing brand loyalty : a case study brand service "Air Asia"
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi Membership
Syahdyah Amna Syukur
Perencanaan program peningkatan brand identity PT. IGN Global Network = Program planning to improve the brand identity of PT. IGN Global Network
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Tugas Akhir
Diego Jason Setianto
Perbedaan pada segmenting, targeting and positioning untuk upward brand line extension : studi kasus pada Toyota dan Lexus = The Differences on segmenting, targeting, and positioning for upward brand line extension : a case study on Toyota and Lexus
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Makalah dan Kertas Kerja
Aisyah
Analisis Pengaruh Halal Brand Personality dan Brand Experience terhadap Brand Prestige, Brand Trust, Customer Satisfaction, dan Brand Loyalty pada Merek Halal. Studi kasus: Produk Perawatan Pria Merek Kahf = Analysis of Halal Brand Personality and Brand Experience on Brand Prestige, Brand Trust, Customer Satisfaction, and Brand Loyalty on Halal Brand. Study case: Men Personal Care Brand Kahf.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Andhika Purnomo
Loyalitas merek pada konsumen Harley Davidson = Brand loyalty on Harley Davidson's consumers
Fakultas Ilmu Pengetahuan Budaya Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja