Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung

Perbandingan penerapan brand functional value dan brand experiential value terhadap evaluasi konsumen pada local-foreign branding: sebuah studi eksperimen = A comparison between the application of brand functional value and brand experiential value toward consumer evaluation on local foreign branding: an experimental study

Faktor-faktor yang mempengaruhi purchase intention pakaian bermerek asing pada remaja berusia 17-24 tahun = Factors affecting purchase intention toward foreign brand apparel among 17-24 years old young adults

Pengaruh Celebrity Endorsement, Product Involvement, dan Need for Cognition terhadap sikap dan minat membeli konsumen = The effects of Celebrity Endorsement, Product Involvement and Need for Cognition to attitude toward the advertisement attitude toward the brand and purchase intention / Aria Cendana Kusuma

Diterminan kepuasan, loyalitas dan pemilihan rumah sakit terhadap minat beli ulang pada pasien rawat inap kebidanan di RSAB Harapan Kita tahun 2013 = Determinant of satisfaction, loyalty and brand preference to repurchase intention's inpatient in Obsgyn ward at RSAB Harapan Kita in 2013