Saragih, Maudy Bunga Rosmita
Hubungan Pemasaran Media Sosial dan Kepercayaan Merek Terhadap Loyalitas Pelanggan dengan Mediasi Kepuasan Pelanggan (Studi Pada Instagram @tokopedia) = The Relationship Between Social Media Marketing and Brand Trust Towards Customer Loyalty Mediated by Customer Satisfaction (Study of @tokopedia on Instagram)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis (Membership)
Vika Ansy Anggraini
Analisis pengaruh social media marketing activities terhadap customer loyalty (Studi Kasus: Top Five E-commerce Indonesia) = The effect analysis of social media marketing activities on customer loyalty (Case Study: Indonesia's Top Five E-commerce)
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2019
 UI - Skripsi (Membership)
Prytania Watung
Close friends influence on customers attitude toward social media as omnichannel customer experience = Pengaruh teman dekat terhadap sikap konsumen pada media sosial sebagai omnichannel customer experience
Fakultas Ilmu Komputer Universitas Indonesia, 2017
 UI - Tugas Akhir
Muhammad Faishal Aqsadewa
Pengaruh Customer Engagement melalui Media Sosial Instagram terhadap Customer Loyalty pada Pelanggan Somethinc di Indonesia = The Effect of Customer Engagement through Instagram Social Media on Customer Loyalty towards Somethinc’s Customers in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Soloman, Micah
High-tech, high-touch customer service : inspire timeless loyalty in the demanding new world of social commerce
Amacom, 2012
 Buku Teks