Andina Ayu Mutya
Analisis pembentukan kepribadian merek melalui aktivitas periklanan : studi deskriptif pengaruh elemen iklan televisi produk Pocari Sweat versi Beach House = Analysis of brand personality formation through advertising activities : descriptive study element of TVC Pocari Sweat Beach House version / Andina Ayu Mutya
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Membership)
Tantri Kuswantiningsih
Analisis pengaruh marketing mix elements pada brand equity (studi kasus pada merek dian pelangi) = Influence analysis of marketing mix elements on brand equity case study on dian pelangi brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Siti Indira Tiziomi
Analisis pengaruh brand image terhadap overall satisfaction dan loyalty intention : studi kasus Blue Bird Group Indonesia = Analysis of the effect of brand image on overall satisfaction and loyalty intention : case study of Blue Bird Group Indonesia / Siti Indira Tiziomi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis (Membership)
Khairunnas
Analisis pengaruh Brand Identity Design terhadap proses pembentukan Brand Awareness studi kasus : Nordhenbasic = analysis of influence brand identity design towards the process of creating brands awareness : case study nordhenbasic
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis (Open)
Lusiana
Pengaruh brand community affect dan trust terhadap brand community commitment serta pengaruhnya terhadap brand loyalty (studi kasus pada Komunitas Android Ponsel Samsung) = The influence of brand community affect and trust toward brand community commitment and the influence toward brand loyalty (case study Android Community Samsung Smartphone)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)