Jala Yusuf
Pengaruh brand image terhadap loyalitas konsumen melalui kepuasan konsumen: studi pada konsumen Pizza Hut di Margo City = The effect of brand image on consumer loyalty through consumer satisfaction: study on Pizza Hut consumer in Margo City
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Adjhi Satriyo
Analisis pengaruh value congruity dan consumer brand identification terhadap brand commitment dan positive word of mouth: studi kasus pada merek Sneakers kasual = The effect of value congruity and consumer brand identification toward brand commitment and positive word of mouth: case study on casual Sneakers brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Dinda Audy
Analisis strategi islamic branding dalam pembentukan brand image terhadap minat beli konsumen di Indonesia (Studi kasus pada merek kosmetik wardah) = Analysis of islamic branding strategy in formation of brand image on consumer purchase intention in Indonesia (Case study on wardah cosmetic brand).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Pauntu, Floris Rosa
Analisis loyalitas konsumen terhadap handphone Nokia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2002
 UI - Tesis (Membership)
Rizki Anindya
Pengaruh boikot konsumen yang termotivasi religious animosity pada brand image, loyalty, dan product judgment: studi kasus: the Coca-Cola Company di Indonesia = The influence of religious motivated consumer boycotts on brand image loyalty and product judgment: case study the Coca-Cola Company in Indonesia di Indonesia = The influence of religious motivated consumer boycotts on brand image loyalty and product judgment: case study the Coca-Cola Company in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership