A. Adji Watono
IMC (Integrated Marketing Communication) that sells
Gramedia Pustaka Utama, 2011
 Buku Teks
Rahmatullah
Analisis Customer-Based Brand Equity (CBBE) sebagai hasil dari program Integrated Marketing Communication (IMC) dalam membangun Ekuitas Merek: Studi kasus Vitazone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2007
 UI - Tesis (Membership)
Dea Putra Marindra
Analisis pelaksanaan integrated marketing communication program pada unit bisnis pet care purina pro plan PT XYZ Indonesia = Analysis of implementation of integrated marketing communication program at pet care purina pro plan business unit PT XYZ Indonesia
2016
 UI - Tugas Akhir
Abdul Aziz
Strategi corporate branding melalui integrated marketing communications (IMC) di era new media = Analysis corporate branding strategy through integrated marketing communication in the age of new media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis (Membership)
Nadia Putri Prianti
Analisis pengaruh komunikasi pemasaran terpadu terhadap ekuitas merek dalam strategi co-branding fast-fashion brand Hennes and Mauritz (H&M) dengan desainer high-end brand = Analysis of integrated marketing communication effect to brand equity in the case of fast-fashion brand Hennes and Mauritz (H&M) and high-end brand designer co-branding strategy
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Makalah dan Kertas Kerja