Raysha Primita
Analisis pengaruh advertising endorser dan perceived value pada minat beli konsumen : kasus Anggun C. Sasmi pada iklan sampo Pantene = Analysis of the influence of advertising endorser and perceived value on consumer purchase intention : case Anggun C. Sasmi in advertisements shampoo Pantene)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Sheth, Jagdish N.
Customer behavior
Thomson, South-Western, 2004
 Buku Teks
Laura Monica Kartika
Pengaruh kepercayaan diri dan kedekatan hubungan terhadap perbandingan diri serta implikasinya pada gaya berpakaian ibu studi kasus ibu dan putri remajanya = The effect of self esteem and relational proximity towards self comparison and its effect on mothers clothing style case study mother and their adolescent daughter
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Paskhalisa Margaretha
Analisis pengaruh kemudahan kebutuhan sosial dan pengaruh sosial terhadap ketergantungan penggunaan smartphone serta dampaknya terhadap perilaku pembelian studi kasus pengguna smartphone samsung = Analysis of influence of convenience social needs and social influence to smartphone addiction a case study of samsung smartphone users
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Sinaga, Dian
Pengaruh perceived employee emotional competence terhadap customer satisfaction dan loyalty-peran mediasi rapport = Effects of perceived employee emotional competence on customer satisfaction and loyalty the mediating role of rapport
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)