Lubis, Mawar Winona
Pengaruh Human Brand Identity dan Branding Communication terhadap Brand Image dan Brand Love Selebritas = Effect of Human Brand Identity and Brand Communication towards Brand Image and Brand Love of Celebrities
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Elfath Mukhlisa
Pengaruh international celebrity endorser dan brand credibility terhadap keputusan pembelian jasa (studi kasus celebrity endorser pada iklan televisi maskapai Penerbangan Garuda Indonesia) = The effect of international celebrity endorser and brand credibility towards purchasing decision (case study celebrity endorser in Garuda Indonesia s television advertising)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2014
 UI - Tesis (Membership)
Sri Maria Radeningsih
Pengaruh penggunaan selebriti pada iklan cetak terhadap brand awareness pada konsumen remaja = The impact of celebrity endorcement in prind ad to brand awareness on teen consumers
Universitas Indonesia, 2007
 UI - Skripsi (Membership)
Elisabeth Yektiomi
Pengaruh penggunaan Celebrity Endorsement pada brand image dalam industri fashion = Celebrity endorsements influence on brand image in the fashion industry
2019
 UI - Makalah dan Kertas Kerja
Fijria Rahmawati
Pengaruh store reputation store commercial image dan store price image terhadap pembentukkan private label brand equity: studi kasus pada produk toko merek giant dari giant hypermarket = The influence of store reputation store commercial image and store price image on private label brand equity case study store brand of giant hypermarket
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Tesis (Membership)