Bartels, Robert
The development of marketing thought / Robert Bartels
Richard D. Irwin , 1962
 Buku Teks
Miller, Donald
Marketing made simple : brand storytelling dalam bisnis
PT Gramedia Pustaka Utama, 2022
 Buku Teks
Morse, Stephen A.
The art of marketing : successfull product management; Vol.5 : a guide to strategy, planning and development
Crest Publishing House, 2001
 Buku Teks
Poerwoko Arboetomo S.
Strategi bisnis PT Tunas Redean Tbk sebagai suatu industri jasa di bisnis oomotif dalam menghadapi persaingan gobal
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2002
 UI - Tesis (Membership)
Ellyana Kusdiarti Walang
Pengaruh bauran identitas perusahaan dan operasi bisnis terhadap reputasi perusahaan dan konsekuensinya = The impact of corporate identity mix and business operations on corporate reputation and consequences of corporate reputation
2013
 UI - Tesis (Membership)