Pengaruh kreativitas iklan, Need for Uniqueness & Need for Cognition terhadap sikap dan minat membeli konsumen = The effect of advertisement creativity, need for uniqueness and need for cognition, toward attitude toward the ad attitude toward the brand and purchase intention

Efek penggunaan hashtag dalam iklan terhadap brand knowledge, brand trust, dan purchase intention = The effect of using hashtag on advertisement toward brand knowledge, brand trust, and purchase intention

Manajemen periklanan : konsep dan aplikasinya di Indonesia

Pengaruh Kongruensi dan Asosiasi Gender Spesifik pada Iklan atas Sikap Terhadap Iklan, Sikap Terhadap Merek, dan Minat Membeli = Influence of Congruence and Specific Gender Association in Advertisements over Attitude toward Advertising, Attitude toward Brand, and Purchase Intention

Sejarah dan evolusi strategi manajemen periklanan di Indonesia