Fennis, Bob M.
The psychology of advertising
Psychology Press, 2010
 Buku Teks SO
Smith, George Horsley
Motivation research in advertising and marketing
McGraw-Hill, 1954
 Buku Teks SO
Muhammad Gibraltar
Interpretasi pemirsa terhadap penanda dan petanda: analisis semiotika terhadap iklan sari serat alami merek X di televisi antara tahun 2009-2011 = Audience's interpretation of signifiers and signified: semiotics analysis of natural extract fiber brand X advertising on television X between years 2009- 2011
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Tesis Open
Prita Paramitha Rahmayani
Hubungan terpaan iklan dengan afeksi terhadap sikap pada merek: studi kasus iklan transformasional di televisi = The relationship of advertising exposure with affection on brand attitude: case study of transformational advertising in television
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Skripsi Membership
Berry Dhiyashavana
Analisis faktor-faktor yang mempengaruhi sikap konsumen terhadap mobile application display advertising = Analysis of factors affecting consumer attitude toward mobile application display advertising
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership