Preferensi terhadap merek pada konsumen dalam pembelian Smartphone (penelitian terhadap konsumen pengguna Apple iPhone, RIM Blackberry, dan Smartphone berbasis Google Android)

Brand personification akun twitter korporat studi kasus akun twitter Garuda Indonesia, Citilink, Telkomsel dan XL Axiata = Brand personification of corporate twitter accounts case of Garuda Indonesia, Citilink, Telkomsel and XL Axiata

Effect of product attribute beliefs on consumer value and repurchase intention: case study of RTD tea in Indonesia = Pengaruh keyakinan atribut produk terhadap nilai konsumen dan niat pembelian kembali: studi kasus teh RTD di Indonesia

Customer based brand equity merek-merek private label Hero Supermarket

Peran Attitude towards Skippable Ads di YouTube pada Brand Awareness dan Purchase Intention = The Role of Attitude towards Skippable Ads on YouTube on Brand Awareness and Purchase Intention