Analisis pengaruh sikap konsumen terhadap kredibilitas endorser, merek, dan intensi pembelian sehubungan dengan celebrity endorsement = Analysis of consumer's attitude effect to credibility endorser. brand, and purchase intention related to celebrity endorsement

Model attachment-aversion pada hubungan konsumen dengan merek : studi kasus produk perawatan rambut merek L'oreal paris = Attachment-aversion model of customer brand relationships : study case of hair care products of l'oreal paris / Anissa Rahmanty Putri

Pengaruh consumer brand identification terhadap brand loyalty dan brand advocacy pada produk smartphone Samsung = The impact of consumer brand identification toward brand loyalty and brand advocacy case of smartphone Samsung

Pengaruh brand credibility terhadap consumer's purchase intention pada industri low-cost carrier airline = The effect of brand credibility towards consumer's purchase intention on low cost carrier airline industry

Analisa perubahan logo perusahaan dalam preferensi merek konsumen (studi kasus atribut logo yang mempengaruhi preferensi merek konsumen) = The change of corporate logo in consumer brand preference analysis (logo attribute that affects the consumer brand preference case study)