Sihombing, Feris Aldo
Analisis persepsi kunsumen terhadap bauran pemasaran dari convenience store: Studi Kasus Toko 7- Eleven di Jakarta = Analysis of consumer perception towards convenience marketing mix. case study: 7 -Eleven in D.K.I. Jakarta
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2010
 UI - Tesis (Open)
Irene Laura
Pengaruh citra merek induk persepsi kesesuaian dan sikap perluasan merek terhadap perubahan sikap merek induk studi kasus richeese factory cabang mal arion Jakarta Timur = The effect of brand parent image perceived fit and brand extension attitude to parent brand attitude change case study richeese factory branch of arion mall East Jakarta
2013
 UI - Skripsi (Membership)
Azzahira Salma Putri
Pengaruh Merek Manusia terhadap Minat Beli Melalui Hubungan Merek Konsumen dan Sikap terhadap Merek (Studi Pada Produk Mi Sehat Lemonilo) = The Influence of Human Brand Towards Purchase Intention through Consumer Brand Relationship and Attitude Toward Brand (Study of Lemonilo Healthy Noodle)
Fakultas Ilmu Administrasi Universitas Indonesia, 2022
 UI - Skripsi (Membership)
Shafira Maulidya
Analisis Pengaruh Atribut Inovasi Pada Aplikasi Klik Indomaret Terhadap Intention To Use = Analysis of the Influence of Innovation Attributes in the Klik Indomaret Application on Intention To Use
Fakultas Ilmu administrasi Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Miranda Hasanah
Analisis Pengaruh Persepsi Nilai terhadap Keinginan Pembelian Musik Digital (Studi Kasus pada Pembelian Musik Digital dari iTunes Store) = Analysis Influence Perceived Value on Purchase Intention in Digital Music (Study Case: Digital Music Purchase through iTunes Store)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2014
 UI - Skripsi (Membership)