Lentari Nisfidah
Pengaruh perceived product quality, perceived relative price, perceived risk terhadap customer value dan willingness to rebuy: studi kasus: private label brand Sephora = The impact of of perceived product quality perceived relative price and perceived risk towards customer value and willingness to rebuy: case study: private label brand Sephora
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
I Gede Mahatma Yuda Bakti
Pengaruh label kualitas terhadap persepsi kualitas produk dan niat membeli : peran brand familiarity dan keterlibatan produk = The Effect of quality label towards perceived product quality and purchase intention the role of brand familiarity and product involvement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
Ratna Dewi
Analisis pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian (objek penelitian: Eiger) = The effect analysis of brand image, product quality and price on purchase intention (study object: Eiger)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Tesis Membership
Yodsa Rienaldo
Preferensi terhadap merek pada konsumen dalam pembelian Smartphone (penelitian terhadap konsumen pengguna Apple iPhone, RIM Blackberry, dan Smartphone berbasis Google Android)
2012
 UI - Skripsi Open
Devita Risvanti
Meningkatkan penjualan melalui media promosi berbasis website dan ekspansi pasar dengan meningkatkan engagement pelanggan dan kualitas produk = Increasing sales through media promotion based on website and market expansion by improving customer engagement and product quality / Devita Risvanti
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership