Analisis hubungan efektivitas iklan dengan ekuitas merek : studi kasus pada iklan televisi produk Axe = Analysis relationship between advertising effectiveness and brand equity : case study Axe's television advertising / Eva Latifah

Karakteristik pesan persuasi iklan di televisi: studi analisis isi terhadap iklan RCTI pada tayangan Prime-Time dengan pendekatan teori Sign and Meaning

Analisis makna pada Schlagzeile dalam iklan coca cola dan bionade berbahasa Jerman = Meaning analysis of headline in Coca Cola and Bionade advertising in German version

Pengaruh advertising invasiveness terhadap advertising avoidance pada iklan Instagram = The influence of advertising invasiveness on advertising avoidance on Instagram ads

Analisa pengaruh penambahan headline pada iklan metafora gambar terhadap elaborasi kognitif, elaborasi afektif, sikap terhadap iklan, dan sikap terhadap merek = Analysis of the effect of adding headline on pictorial metaphor advertising toward cognitive elaboration affective elaboration attitude toward advertising and attitude toward the brand