Meutia Thahira
Pengaruh green brand image, green trust dan green satisfaction terhadap repurchase intention : studi mengenai produk IKEA = The influence of green brand image, green trust, and green satisfaction on repurchase intention: the study of IKEA products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
UI - Tesis Membership
Nuansa Sukma
Green marketing dan pengaruhnya terhadap pembentukan persepsi kosmetik hijau di Indonesia = Green marketing and its influence on green cosmetic perception in Indonesia abstract
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
UI - Tesis Membership
Trizyana Selvrina Irawan
Pengaruh Greenwashing Perception terhadap Green Purchasing Intentions melalui Variabel Mediasi Green Word-Of-Mouth dan Dimoderasi oleh Green Concern: Studi pada Brand Fast Fashion H&M = The Influence of Greenwashing Perception on Green Purchasing Intentions through the use of Green Word-Of-Mouth as Mediating Variable and Moderated by Green Concern: A Study of the Fast Fashion Brand H&M
Fakultas Ilmu Administrasi Universitas Indonesia, 2023
UI - Skripsi Membership
Jessica Eka Putri
Pengaruh green brand positioning, green brand awareness, green brand image dan attitudes toward green brand terhadap green brand purchase intention: studi kasus ac merek Panasonic = The effect of green brand positioning green brand awareness green brand image and attitudes toward green brand on green brand purchase intention case study of Panasonic air conditioner
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
UI - Skripsi Membership
Alya Putri Maharani
The Role of Green Marketing Mix Elements: An Analysis on the Drivers of Brand Equity in Indonesia = Peran Elemen Green Marketing Mix: Analisa Pendorong Brand Equity di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
UI - Skripsi Membership