Pengaruh Dimensi Brand Personality pada Self Congruity dan Functional Congruity Terhadap Brand Attidude: Studi Pengguna Jaklingko = Effects of Brand Personality Dimensions on Self Congruity and Functional Congruity on Brand Attidude: A Study With Users Of Jaklingko

Analisis pengaruh retail brand personality dan self-congruity terhadap store loyalty dengan gender sebagai variabel moderasi: studi kasus The Goods Dept = The effect of retail brand personality and self-congruity towards store loyalty with gender as moderating variable: case study The Goods Dept / Syarifa Nadira Putri

Pengaruh store image terhadap purchase intention produk private label: studi pada Sephora Kota Kasablanka = The influence of store image towards purchase intention of private label product: a study on Sephora Kota Kasablanka

Analisis faktor faktor yang memengaruhi store brand equity pada industri ritel fashion di Indonesia = Antecedents of store brand equity in Indonesia fashion retail industry

Analisis pengaruh brand love, brand image dan brand personality terhadap brand engagement dengan ethnocentrism sebagai faktor moderasi: studi kasus pada brand fashion lokal di Indonesia = The effects of brand love brand image and brand personality on brand engagement with ethnocentrism as moderating variable: study case local fashion brands in Indonesia